Web Survey Bibliography
Online access panels are the workhorse fieldwork mode for the market research industry. They have developed and improved in many ways in the last few years but frank discussion around issues of incentivisation and panellist engagement is seldom attempted. Drawing on his experience running a specialist access panel research agency, OpinionPanel founder and managing director Ben Marks examines the unstated assumptions and consequences associated with prevalent practices in the industry: the failure to recognise the extrinsic motivations for taking most online survey, the potentially disingenuous argument that poor incentivisation is necessary to prevent the professionalization of panellists, the tendency to sell research on price rather than quality of sample and the failure to stand up to clients on the issue of poorly designed questionnaires. Based on this analysis, he warns that current practices may be unsustainable, as the commodification of access panels tarnishes the market research‟s reputation for high quality primary data collections, potentially undermining the whole research industry. In light of this prediction, he explores possible solutions, offering a model based on improved communication, recruitment, engagement and incentivisation that has the potential to position the online panel industry as a bedrock mode of recruitment for a wide range of methods and take back share from other less reliable fieldwork modes.
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Web survey bibliography (4086)
- Inference in surveys with sequential mixed-mode data collection; 2011; Buelens, B., van der Brakel, J.
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Choice of Content Presentation Mode in Web-Based Survey Administration; 2011; Osborn, L., Mansfield, W., Ramirez, C. M., Lacey, J. N., etc.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Gender-specific on-line shopping preferences; 2011; Ulbrich, F., Christensen, T., Stankus, L.
- Mixing modes in the LFS - Computer-assisted, cost effective and respondent friendly; 2011; Koerner, T., van der Valk, J.
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Methodological challenges in the use of the Internet for scientific research: Ten solutions and recommendations...; 2011; Reips, U.-D., Buchanan, T., Krantz, J. H., McGrawn, K.Reips, U.-D.
- Search and email still top the list of most popular online activities; 2011; Purcell, K.
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes; 2011; Lindhjem, H., Navrud, S.
- On the experience and evidence about mixing modes of data collection in large-scale surveys where the...; 2011; Dex, S., Gumy, J.
- Survey Gamification: Old Wine in New Bottles?; 2011; Baker, R. P.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- Statistical Estimation of Word Acquisition With Application to Readability Prediction; 2011; Kidwell, P., Lebanon, G., Collins-Thompson, K.
- What is Probit; 2011
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- Toward wiser public judgment; 2011; Yankelovich, D., Friedman, W.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- State of mobile measurement; 2011; Gluck, M.
- Some issues in the application of latent class models for questionnaire design; 2011; Biemer, P. P., Berzofsky, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Ratings and audience measurement; 2011; Napoli, P. M.
- Randomized response models in survey sampling. Randomized response models; 2011; Hussain, Z.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Mass informed consent: Evidence on upgrading democracy with polls and new media; 2011; Simon, A. F.
- Latent class analysis of survey error; 2011; Biemer, P. P.
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Internet access quarterly update 2011 Q1; 2011
- Households with Computers, Telephone Subscriptions, and Internet Access, Selected Years, 1997 - 2010; 2011
- Harvard research data security policy; 2011
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Google and Kantar develop measurement panel; 2011
- Going online with assessment; 2011; Burke, E., Mahoney-Phillips, J., Bowler, W., Downey, K.
- Global market research 2011; 2011
- Focus Group Methodology: Principle and Practice; 2011; Liamputtong, P.
- External preference mapping of commercial antiaging creams based on consumers' responses to a check...; 2011; Parente, M. E., Manzoni, A. V., Ares, G.
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Evaluating the usability of personal digital assistants to collect behavioral data on adolescents with...; 2011; McClamroch, K. J.
- Eurobarometer Special surveys: EB75.1 E-Communications Household Survey. Special Eurobarometer 362; 2011